Privacy Policy

1Introduction

At SVARA, privacy is an important part of how we design technology, build digital experiences and interact with the people and organisations we serve.

This Privacy Policy explains how SVARA may collect, use, store, share and otherwise process personal information when you:

• visit our website;
• contact us or submit an enquiry;
• interact with our products, platforms or services;
• subscribe to communications or updates;
• participate in events, demonstrations or other activities; or
• otherwise interact with SVARA.

This Privacy Policy should be read together with our Cookie Policy and any additional privacy notices provided in connection with specific products, services or interactions.

2Information we may collect

Depending on how you interact with SVARA, we may collect information directly from you, automatically through your use of our digital platforms, or from other legitimate sources.

Information you provide directly

This may include:

• name;
• business or organisation name;
• job title;
• email address;
• telephone number;
• country or general location;
• information included in messages or enquiries;
• product or service interests;
• information submitted through forms, registrations or other interactions.

Information collected automatically

When you visit our website or use certain digital services, we may automatically collect technical and usage information, including:

• IP address;
• browser type and version;
• device information;
• operating system;
• pages or features accessed;
• referring and exit pages;
• approximate location derived from technical information;
• date, time and duration of interactions;
• website navigation and interaction data;
• performance, diagnostic and error information.

Information from other sources

Where permitted by applicable law, we may receive information from:

• business partners;
• service providers;
• publicly available sources;
• event or registration partners;
• professional or organisational networks; and
• other sources that you have authorised to share information with us.

3How we use personal information

SVARA may use personal information for the following purposes:

To operate and provide our services

We may use information to operate our website, respond to requests, provide information, deliver products and services, and support our business relationships.

To respond to enquiries

If you contact SVARA, we may use the information you provide to communicate with you, understand your requirements and respond to your request.

To improve our technology and digital experiences

We may analyse how our website, platforms and services are used to improve performance, functionality, design and user experience.

To personalise relevant experiences

Where permitted, we may use information to better understand interests, preferences and interactions so that we can provide more relevant content, communications or experiences.

To communicate with you

Subject to applicable law and your preferences, we may send information about:

• SVARA products and services;
• technology developments;
• insights and research;
• events and announcements;
• business updates; and
• other information that may be relevant to you.

You may opt out of marketing communications where applicable.

To maintain security

We may use information to protect our website, systems, users and organisation against security threats, fraud, misuse and unauthorised access.

To comply with legal obligations

We may process information where necessary to comply with applicable laws, regulations, legal processes or enforceable governmental requests.

4Legal basis for processing

Where applicable data protection laws require us to identify a legal basis for processing personal information, SVARA may process information based on:

• your consent;
• the performance of a contract or steps taken at your request before entering into a contract;
• compliance with legal obligations;
• legitimate interests, including operating, protecting and improving our business, services and technology; or
• another lawful basis permitted under applicable law.

Where processing is based on consent, you may withdraw your consent at any time, subject to applicable legal requirements.

5How we may share information

SVARA may share personal information where necessary and appropriate with:

• companies and entities within the SVARA ecosystem;
• technology, cloud and infrastructure providers;
• professional advisers;
• analytics and service providers;
• business partners where relevant to a requested service or interaction;
• government authorities or other parties where required by law; and
• other third parties where you have provided consent or where sharing is otherwise permitted by applicable law.

We do not share personal information for purposes unrelated to those described in this Privacy Policy without an appropriate legal basis or your consent where required.

6AI and intelligent technologies

SVARA develops and operates technologies involving artificial intelligence, automation, data intelligence and connected digital systems.

Depending on the product, platform or service involved, information may be processed using automated systems to support functions such as:

• data analysis;
• pattern recognition;
• automation;
• forecasting;
• recommendations;
• natural language interaction;
• system optimisation; and
• operational intelligence.

The specific processing activities associated with a SVARA product or service may be governed by additional product-specific terms, privacy notices or agreements.

SVARA does not intend for automated systems to make decisions that produce legal or similarly significant effects concerning an individual without appropriate safeguards where required by applicable law.

7Data security

We take appropriate technical, organisational and administrative measures designed to protect personal information against:

• unauthorised access;
• unlawful processing;
• accidental loss;
• misuse;
• alteration;
• disclosure; and
• destruction.

Security measures may include access controls, authentication, encryption where appropriate, monitoring and other security practices.

However, no internet-based system or method of electronic storage can be guaranteed to be completely secure. While we work to protect information, we cannot guarantee absolute security.

8Data retention

SVARA retains personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

• providing products or services;
• responding to enquiries;
• maintaining business and operational records;
• complying with legal obligations;
• resolving disputes; and
• enforcing agreements.

The appropriate retention period may vary depending on the nature of the information, the purpose of processing and applicable legal requirements.

When information is no longer required, we may delete, anonymise or securely dispose of it in accordance with applicable policies and legal obligations.

9International data transfers

SVARA may operate, collaborate with service providers or process information across multiple geographic locations.

As a result, personal information may be transferred to, stored in or processed in countries other than the country in which you are located.

Where required by applicable law, we will take appropriate measures to support lawful international data transfers and protect personal information.

10Your privacy rights

Depending on your location and applicable law, you may have rights relating to your personal information, including the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of personal information;
• request restriction of certain processing;
• object to certain processing;
• withdraw consent where processing is based on consent;
• request portability of certain information; and
• opt out of certain marketing communications.

The availability and scope of these rights may vary depending on applicable law.

To exercise applicable rights, you may contact SVARA using the contact information available on our website.

We may need to verify your identity before responding to certain requests.

11Marketing communications

Where permitted by applicable law, SVARA may send marketing, product, technology or business communications.

You can opt out of marketing communications at any time by:

• using the unsubscribe option included in relevant communications; or
• contacting us through the contact channels available on the SVARA website.

Please note that opting out of marketing communications may not prevent us from sending important service, security, transactional or administrative communications.

12Third-party services and links

Our website, platforms or communications may include links to third-party websites, services or platforms.

SVARA is not responsible for the privacy practices, content or security of third-party services that we do not control.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

13Children’s privacy

SVARA’s website, products and services are not intended for individuals where parental or guardian consent is required under applicable law, unless a specific service is expressly designed for that audience.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe that personal information relating to a child has been provided to us inappropriately, please contact us so that we can take appropriate action.

14Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• our products and services;
• technology;
• business operations;
• legal or regulatory requirements; or
• privacy practices.

When changes are made, we will update the Last Updated date at the top of this Privacy Policy.

Where required by applicable law, we may provide additional notice or seek consent for material changes.

We encourage you to review this Privacy Policy periodically.

15Contact us

If you have questions, concerns or requests relating to this Privacy Policy or the way SVARA processes personal information, please contact us through the contact channels provided on the SVARA website.

Common questions

Governing law

This policy, and any dispute or claim arising out of or in connection with it, is governed by and construed in accordance with the laws of India, without regard to conflict of law principles.

Subject to any dispute-resolution process specified in an applicable commercial agreement, the courts at Hyderabad, Telangana, India will have exclusive jurisdiction.

This does not remove any protection or right available to you under the mandatory law of the country in which you reside.